Sponsor tiers and statuses

Vendor Space uses tiers and statuses to help you organize and track your sponsors. Tiers define the level of sponsorship, while statuses track where each sponsor is in your pipeline -- from first conversation to event wrap-up.

Sponsor Tiers

Tiers represent the level or package of sponsorship. They help you categorize sponsors by the size of their contribution and the benefits they receive.

Tier	Typical Use
Platinum	Your top-level sponsors with the most visibility and benefits.
Gold	High-level sponsors with prominent placement and significant perks.
Silver	Mid-level sponsors with solid visibility and a standard set of benefits.
Bronze	Entry-level sponsors with basic recognition and benefits.
Custom	A flexible tier for sponsorship arrangements that don't fit the standard levels.

Tip: Not every event needs all five tiers. Use only the tiers that make sense for your event. If you have a simple sponsorship structure, two or three tiers may be all you need.

Choosing the Right Tier

When deciding which tier to assign a sponsor:

• Consider the amount they are contributing relative to your other sponsors.

• Match the tier to the benefits you are providing (logo placement, booth space, stage time, and so on).

• Use the Custom tier for one-off arrangements, in-kind sponsorships, or anything that falls outside your standard packages.

Sponsor Statuses

Statuses track the lifecycle of each sponsorship from initial outreach to completion.

Status	Meaning
Prospect	You have identified this sponsor as a potential partner but no agreement is in place yet.
Confirmed	The sponsor has agreed to participate. The deal is set, but payment has not been received.
Paid	Payment has been received from the sponsor.
Active	The sponsor is actively participating in the event (for example, their branding is live, their booth is set up).
Completed	The event is over and the sponsorship has been fulfilled. All obligations are done.

How Statuses Typically Progress

A sponsor usually moves through statuses in this order:

1. Prospect -- You reach out or they express interest.

2. Confirmed -- Both sides agree on terms.

3. Paid -- The sponsor submits payment.

4. Active -- The event is underway and the sponsor's benefits are being delivered.

5. Completed -- The event wraps up and everything is settled.

Tip: Keep statuses up to date as things progress. Accurate statuses make it easy to see at a glance how many sponsors are confirmed, who still needs to pay, and which sponsorships have been fulfilled.

Using Tiers and Statuses Together

Tiers and statuses work hand in hand. For example, you might filter your sponsor list to see all Gold sponsors who are still in Prospect status, helping you prioritize follow-ups with your highest-value leads.

You can also use the combination to generate quick summaries for your team:

• "We have 3 Platinum sponsors confirmed and 2 more in the pipeline."

• "All Bronze sponsors are paid and ready to go."

Tip: Review your sponsor list regularly, especially in the weeks leading up to your event. A quick scan of tiers and statuses keeps everyone on the same page and ensures nothing falls through the cracks.