Analytics and exports
Vendor Space gives you a clear view of how your events are performing and makes it easy to pull your data out when you need it.
Dashboard Overview
When you open an event, the dashboard shows you the key numbers at a glance:
Total Revenue
The total amount collected from vendor payments for this event
Vendor Count
How many vendors are registered
Booth Fill Rate
The percentage of available booths that have been assigned
Pending Payments
The number (and total value) of outstanding payments
These numbers update in real time as vendors pay, register, and get assigned to booths.
Tip: Check your booth fill rate regularly as the event approaches. If it is lower than expected, consider sending a re-engagement campaign to past vendors or adjusting your pricing.
Analytics Dashboard
Click Analytics in the sidebar to access the dedicated analytics page. It includes four interactive charts that give you a comprehensive view of your business:
Revenue Over Time
A 12-month trend chart showing your monthly revenue. Use this to spot seasonal patterns and track growth over time.
Pipeline Distribution
A breakdown of where your vendors sit across pipeline stages (Lead, Offer, Paid, Onboarding Sent, Onboarding Complete). This helps you see bottlenecks in your vendor acquisition funnel.
Conversion Funnel
A visual funnel showing how vendors progress through the stages, from initial lead to completed onboarding. Use this to identify where vendors are dropping off and where to focus your follow-up efforts.
Event Comparison
A side-by-side comparison of your events, showing vendor count and revenue for each. This helps you identify your top-performing events and plan future ones accordingly.
Event-Level Metrics
Revenue
The revenue metric shows gross revenue collected through Vendor Space for the selected event. This is the total amount vendors have paid, before any Stripe processing fees or platform fees are deducted.
Vendor Count
This is the total number of vendors associated with the event, regardless of their payment status. It includes vendors who are approved, paid, and onboarded.
Booth Fill Rate
Booth fill rate is calculated as:
Assigned booths / Total available booths
A 100% fill rate means every booth has a vendor assigned. If your event has 50 booths and 40 are assigned, your fill rate is 80%.
Exporting Data
You can export your vendor and transaction data as CSV files, which open in Excel, Google Sheets, Numbers, or any spreadsheet application.
Exporting Vendor Data
Navigate to Vendors in the sidebar.
Apply any filters you want (by event, status, etc.). The export will respect your current filters.
Click the Export button.
A CSV file downloads to your computer.
The vendor export includes:
Vendor name and contact information
Event association
Booth assignment
Payment status
Pipeline stage
Onboarding status
Exporting Transaction Data
Navigate to Transactions in the sidebar.
Apply any filters you want (by event, date range, etc.).
Click the Export button.
A CSV file downloads to your computer.
The transaction export includes:
Transaction date
Vendor name
Event name
Product (booth type, add-ons, sponsorship)
Amount paid
Payment status
Stripe reference
Working With Exported Data
Once you have your CSV file, here are common things you might do with it:
Financial reporting
Open in Excel or Google Sheets to calculate totals, create charts, or share with your accountant
Vendor communication
Use the vendor list as a mail merge source for external email tools
Event comparison
Export data from multiple events and compare fill rates, revenue, and vendor retention side by side
Team sharing
Share the CSV with team members who do not have Vendor Space access
Tip: Export your data after each event to keep offline records. This is especially useful for annual reporting or when comparing performance across multiple events over time.
Filtering Before You Export
Exports pull exactly what you see on screen. Take advantage of the filter bar to narrow your data before exporting:
By event to get a single event's data.
By payment status to find all unpaid vendors.
By date range to pull transactions from a specific time period.
This way, you get a clean, focused file without needing to manually remove rows in your spreadsheet afterward.
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