Re-engagement campaigns
Bringing back vendors who participated in your past events is one of the easiest ways to fill your roster. Re-engagement campaigns let you invite previous vendors to sign up for an upcoming event with just a few clicks.
How It Works
A re-engagement campaign pulls the vendor list from a past event and sends each vendor a personalized invitation to apply or register for a new event. Vendors receive an email with your custom message and a direct link to get started.
Creating a Campaign
Navigate to Communication in the sidebar.
Click the Campaigns tab.
Click New Campaign.
Configure the campaign using the settings below.
Preview the email to make sure everything looks right.
Choose to Send Now or Schedule for a future date.
Campaign Settings
Campaign Name
An internal label for your reference (vendors do not see this)
Source Event
The past event whose vendor list you want to invite back
Target Event
The upcoming event you are inviting them to
Subject Line
The email subject vendors will see in their inbox
Message Body
Your personalized invitation message
Send Time
Immediately or scheduled for a specific date and time
Writing an Effective Invitation
Your message should feel personal and give vendors a reason to come back. Here are a few things to include:
Mention the past event by name so they remember the connection.
Highlight what is new or improved about the upcoming event (bigger venue, more foot traffic, extended hours).
Include a clear call to action such as "Reserve your booth" or "Apply before spots fill up."
Set a deadline if space is limited to create a sense of urgency.
Tip: Campaigns with a personal touch get significantly better responses. Even a simple "We loved having you at [Event Name]" makes a difference.
Previewing Before You Send
Before sending your campaign, click the Preview button to see exactly what vendors will receive. The preview shows:
The email subject line
Your message body with formatting
The call-to-action button and where it links
How the email looks on desktop and mobile
Take a moment to review the preview carefully. Once a campaign is sent, it cannot be recalled.
Tracking Campaign Performance
After your campaign goes out, the Campaigns tab shows delivery stats for each campaign:
Sent
Total number of emails delivered
Opened
How many vendors opened the email
Clicked
How many vendors clicked the call-to-action link
Registered
How many vendors completed registration for the new event
Use these numbers to refine your messaging for future campaigns.
Best Practices
Send campaigns 4 to 6 weeks before the event to give vendors enough lead time to plan.
Segment your audience if you have different booth types. A food vendor and a craft vendor may respond to different messaging.
Follow up with a second campaign to vendors who did not open the first one, using a different subject line.
Keep it short. Vendors are busy. Get to the point quickly and make it easy for them to take action.
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